Key brand words: Adventure, Epic, Honor, Anticipation, Hero, Affirmation, Journey
We are going for a narrative that paints a picture of an epic journey or adventure that the father's and sons take together. Not unlike the story of the Lord of the Rings, The Hobbit, Marvel Superheroes, Harry Potter, or even like a Knights of the Roundtable type feel.
Logo will have many uses ranging from tshirts, to book covers, to even signet rings. The logo needs to be distinct and catch the eye both in color and in black and white. Or even in shape only.
Attached is an inspiration board of images. However, do not feel limited or constrained by it.