Stichting Goed Parkeren (Good Parking Foundation) is a foundation, linked to the organisation Parkyourcar.
BEHAC : create 100 car free cities by 2025.
It is all about car free Streets and squares. There should not be a car in the logo, but the focus must be at the ''Car free''. Greener cities etc.
The target audience is funding agencies and individuals who are ambassadors of car free, cycling and pro healthier cities.
“Stichting Goed Parkeren’’ and in English ‘’Good Parking Foundation’’, so the logo should be available in two languages. Stichting Goed Parkeren wants to make cities and neighbourhoods Healthier, Safer, More Beautiful and greener. Those four pillars must be the look and feel of the logo. The logo must radiate sustainability, Healthier, safer, more beautiful and greener environment.
First of all, our core business is to optimally use space outside of the centre and making parking there more attractive so that parking spaces in the centre become unnecessary and space in city centres becomes available to other purposes. But in the mean time we want to do more. That is why we started the Good Parking Foundation. Part of the revenue generated by renting out parking spaces goes right back into the neighbourhoods through this foundation.
A foundation which makes cities and neighbourhoods healthier, safer, more beautiful and greener.
Stichting Goed Parkeren is linked to the organisation Parkyourcar. The logo’s must fit together in terms of look and feel. You can find the logo of Parkyourcar in the attachment of the briefing.
Core values of the brand are:
Healthier , safer, more beautiful and greener neighbourhoods.
Requirements design of the logo
• Logo should be created in two languages Dutch: Stichting Goed Parkeren and English: Good Parking Foundation
• Logo is suitable for web as well as for mobile devices (smartphones and tablets)
• It should have the image of a sexy consumer brand
By the way: we didn’t figure out a pay-off yet, suggestions are welcome.
The logo must be linked to the logo of the organisation ‘’Parkyourcar’’, see attachment.