This is a rebrand effort taking our Yonanas home appliance into the restaurant space. *We are looking for a brand identity that will allow people to quickly understand our concept with irresistible imagery & messaging.
We invented "Yonanas" a few years ago; which is a home appliance that turns 100% frozen fruit into soft-serve without fat, dairy, gluten or added-sugar. In spite of our shitty name “Yonanas” we have been met with success; 3+ million units sold in 50+ countries. Imagine the possibilities with a quality brand.
As we bring this concept to the food services industry it is crystal clear that “Yonanas” is wrong for our concept. We need something that connects us better to the consumer in an innovative, hip, and compelling way. Yonanas misleads consumers into thinking we are banana yogurt. Fruit Works (or your interpretation of) more effectively conveys our concept in a fun, whimsical, nutritious, delicious, and, frankly, more descriptive manner.
The winning concept will also be evaluated for our home appliance program featured in major box retailers nationally and internationally.