Fuel So Good will be Hobart's first premium superfood smoothie takeaway concept counter. In many parts of Australia, the "healthy smoothie" option is Boost (similar to Jamba Juice in the U.S.), where many of the smoothies are filled with sugar (from juices to sorbet), and really don't pack many nutrient dense ingredients, including protein options that are only sourced from the cleanest options in Australia and New Zealand. At Fuel So Good, we get it-if you're in a rush, and don't have time for a proper meal, a Fuel So Good superfood smoothie with ingredients such as spinach, blueberries, macca, and wpi and vegan protein options, with coconut milk or water is just what your body needs to fuel it through your busy day. If you're looking for more than just a healthy smoothie, Fuel So Good has you covered-from locally sourced produce, to only the best ingredients, we will be offering daily soups, salads, and brekkie options that you can grab for takeaway, and eat later on when your body (and mind) need a healthy option when fueling your body. Our target audience is 18-50 year olds that live/work in our area (which is Hobart's popular food and entertainment district of North Hobart). There is a large commuter crowd that walks by our front door every morning. This group includes students, professionals, parents, and we also have two bus stops less than a block up the street from us, as well as a college within two blocks of us. We will also be targeting the health and wellness communities (yoga, CrossFit, etc.), and want this concept to be about fast and truly healthy options, as well as educating our customers on the importance of knowing what is in your smoothies, foods, and products that you are consuming on a daily basis. The plan is to open this location within the next six weeks, and hope to open more locations over the next 1-2 years.