A few things:
1) we need a unique and iconic "icon" or "badge" or "mark" that is simple and memorable, that can be used almost like a trademark symbol on our products. So, this must work without any words - just the icon itself. While we want a full logo, we ALSO want this icon to stand alone in limited uses.
2) Our company name is Heads or Tales Coin Company - this abbreviates quite nicely to HotCoco - which sounds like hot cocoa. Maybe there's something to play off of here - the goal of our brand is to communicate that our products are timeless, and are heirlooms that can be handed down generation to generation. Think of a family sitting by a fireplace, sharing nice warm cups of hot cocoa on a cold winter night, telling each other stories, with the timeless statues sitting on the mantle over the roaring fire. Again, just an image that stands out in my mind. We want people to feel warm and cozy. We want to look as though we've been in business for a thousand years.
3) we produce a lot of coins, so it would be great if the icon or logo fits on a round coin.
4) attached is the logo that we use now. it's not bad, but needs to be replaced or drastically simplified.