Beer Cheer is a new twist on a beer of the month club.
We provide a subscription box that delivers a rotating selection of craft beers individually selected for each member, using a combination of an human expert and software algorithm, similar to how Pandora provides customers with a hassle free selection of songs from a liked genre. Every month customers will receive beers that match their flavor profile. Customers will interface with our service through a mobile friendly website.
Beers included will emphasize local, craft, and rare beers. We have a strong California background, which could be incorporated in some, not too obvious, way.
Primary target audience: urban, upper income, 25-45 year olds who are purchasing a luxury service.
The logo will prominently displayed on packaging materials. We are open regarding colors but the logo will need to translate well to a stencil for packaging material use.