Why DNA TENNIS?
The business has his origin from a thirty year experience in one of the most renowned specialized tennis shop in Milan (Italy).
Anything that concerns tennis is in our DNA, that’s how we’ve choosen our name.
In our shop & lab our customers can find solutions meant to solve and optimize tennis player’s life, from racquets and shoes to wellness, nutritional supplements and much more.
Our shop & lab has the support of qualified professionists coming from different sectors who apply their experience in tennis environment.
Our services and products are meant for all tennis players, whatever their level.
Our commercial proposal is strongly oriented to products selected for their high quality and reliability level, not caring about fashion.
The brands we offer are the most important and consolidated worldwide.
Our eCommerce site allows us to reach customers living far from our shop.
Our laboratory is DNA TENNIS beating heart. Our players support is unique. Our IT solutions to manage racquets workflow is highly innovative. All the racquets we handle are RFiD tracked. We have a dedicated portal and a mobile app which allow our customers to access our services. Stringing is performed with the support of last generation electronic machines, the best tools available on the market, and are made by qualified and certified stringers who have achieved the top level working in ATP and Grand Slam tournaments such as Wimbledon, BNL Internazionali d’Italia and Monte Carlo. We use the most innovative diagnostic tools for our racquets analysis.
Our colors choice is basically oriented to two themes.
METAL GREY (Pantone 877U) represents balance and high-tech innovation. It should be used for the DNA symbol.
GREEN (Pantone 383C) means growth, nature, rebirth, armony and success. It should be used for the name (DNA TENNIS)
We’ve not thought about any specific color for our slogan “shop & lab”, so we’re open to any proposal from the designers.
USE OF THE LOGO
The logo will be used either with or without the slogan: logo+name+slogan or just logo+name.
It will be used for all our purposes:
• Digital format (web, socials, newsletters, mobile app)
• Digital print on banners and roll-up made of PVC or other materials
• Paper print (headed paper, address, documents, etc.)
• Stickers and decals
• graphic design on company cars
• print on customized clothes
• Stitch on customized clothes