This is an online bookstore. A phrase that has stuck with me is "Pure, unpretentious entertainment" The books we sell are for everyone.
One key thing to keep in mind re: the name (and likely logo): I will have banners/stickers/signage on our cars. So, as we drive around Houston, I would want the logo to be memorable and stick with drivers until they get home (or at the next stoplight) and then log onto the website. It's why we selected "H-Town Books" as a name.
Speaking of "H-Town," that is a slang term for Houston, Texas. While I am completely open to anything, if there is a way to incorporate something related to Houston (skyline, etc.), that would be nice. But also not necessary.
Eventually, this logo would show up on envelopes, gift cards, etc.