imaginuiti Logo Design Brief
Imaginuiti is a new brand for the company ForeverGreen. ForeverGreen sells health and wellness products globally.
The brand's name "IMAGINUITI" comes from the fusion of two words: "Imagination" and "Ingenuity". You can imagine anything and then use your ingenious to make it happen. The logo can convey something abstract (like ideas or thoughts) converting into something tangible.
Imaginuiti is where nature, science and technology converge without limits into an extreme Total Health Experience.
It might be cool to play on the idea of making the intangible, tangible in the logo.
We want the logo to include a symbol, that eventually can identify the brand even without the name.
Imaginuiti has the slogan: SEE IT... BE IT... DO IT!
SEE IT refers to our fitbit-like wrist band (carewear) which reads your heart's vitals.
BE IT refers to making healthy choices using our supplements
DO IT refers to share the message and spread the word.
Requirements: the logo must include a symbol/icon which can work standalone or in combination with the word IMAGINUITI. Please design with no gradients, and the design must also work in black and white.
Deliverable: Adobe Illustrator file .ai or .pdf
Our Target Audience: People ages 18+ who are striving to be mindful of their health and are entrepreneurial and desire to succeed.
Look and Feel:
CREDIBLE, GLOBAL, UNIQUE
A "plus" but not mandatory:
I would like to “hint” the ForeverGreen logo somewhere in the Imaginuiti symbol. NOTE: With the intention to better explain what I mean with “hint” the ForeverGreen logo, I’ll use two examples of two different logos we’ve used in the past. FGXpress, and SmartBuilder. Please notice how the ForeverGreen logo is subtle present in both of them.