The logo's messages should be: banking re-invention, technology, comfort, time-saving, simplicity, trust. The project is innovative for Russia as no banks for now do not offer online-approwal of the credit: the most they offer - to download a form, print and fill it in, then scan and send back. Typical approwal time is 2-3 days. We do it in 2-3 minutes after client fills in the form online.
Auditorium: Brand is primarily oriented on small and medium towns' inhabitants. Young (23-45 years) specialists with higher education, with above average (for their places) income, good computer, internet and gadgets using skills. Social networks (primarily facebook) members. Have good and excellent credit history.
It would be great if logo would be strongly connecter with idea of money, credit, banking.
The logo could be Word mark, Pictoral Mark, Letter form, Web 2.0.
We prefer simple, smart, tasty, attractive, eye-candy designs.
The logo would be primarily used online, but we also plan to make signs and youtube ads.
The result should be provided in vector (ai, cdr) and rendered hi-res formats.