Our web store http://itsajeepshirt.com sells apparel & accessories
geared towards Jeep owners and off-roaders. If you're familiar with
the phrase "It's a Jeep Thing, You Wouldn't Understand...", our name
is a play on that phrase.
We are looking for a fun logo that embraces the Jeep lifestyle, which
could range anywhere from a weekend drive, to going to the beach,
going camping, rafting, off-roading (rock crawling, mudding), etc.
We're not looking for images of all of those activities on the logo,
but it depicts what our audience does with their Jeeps.
If you do decide to include a Jeep in the logo, our preferred Jeep is
the Jeep Wrangler JK.
Right now we don't have any colors in mind, so anything goes.
We know our name is a bit long, so in our ideal design, we'd get a
good mix of font use, and/or an image that will stand out on its own
after our brand has been established. The image should be something
that fits in a square or circle so that we can use it on our social
media accounts. (e.g. Facebook thumb, Instagram thumb, Google+,
Bonus points if you can make the design cool enough for it to warrant
a t-shirt of its own that people will pay for.
Edit / Update: Thanks for all the submissions thus far. While there
are some potentially good designs there, we haven't cliqued with any
one design just yet. Please check out the new logos we just uploaded
into the project, in particular the Brewers logo. I think we'd like
something similar to this for web use. With "It's a" in the top
circular part where it currently says "Milwaukee" in the Brewers logo
and "Jeep Shirt!" where the cursive writing is. For the little curve
detail under the cursive text, we'd like to see a paved road
transition to a rocky trail. Next to this on the left, maybe a simple
standalone shirt with some Jeep elements that we can use as our