Our dragon boat club needs a new logo to continue the growth of the club with a strong visual brand behind us.
The main concept in my mind is to incorporate the Club name along with a ‘charactereised’ depiction of a komodo dragon. Our club oozes personality and we would love a mascot style logo we can identify with.
Our club has grown and is in need of a brand which reflects the strength of our mascot, combined with prominent lettering. I am a particular fan of US sports style logos which are strong and establish a great brand presence.
I want a tight integration between the logo and the prominent text of the team name ‘KOMODO’ THE SUPPORTING NAMES ‘Paddle’ and ‘Club can be secondary placements. I am happy of the Komodo has flames coming out his mouth (as a replacement for the tongue in the sketch) and a different coloured element
I want to emphasize that our primary use for this logo will be as a helmet decal (or sticker) and that our racing tops are currently white, so color usage shouldn't be an issue when designing the logo. Of course if this comes out looking amazing (and I have no doubt that it will) then I would want to use it as our team's primary logo for all our apparel.
I hope I have given enough of a description for you amazing people to come up with something. And I do also appreciate creative license, so I'm just excited to see what you might come up with.
Our preferred shade of blue is in the attached old logo, which as you can see is quite boring and 2 dimensional. (attached below and we prefer not to see elements reproduced)
You can check our website at http://www.komodopaddleclub.com
Go nuts guys and make your mark in Australian Dragon Boat Racing.
Thank you very much! I hope I was helpful.