The concept behind the slogan "Diversity and Innovation" celebrates the diversity of specialty coffees around the world and the production methods used, while also highlighting the numerous advances that are realized at every stage during the coffee production process, from seed to cup.
For the design, we are looking for an eye-catching, memorable blend of cutting edge and sophisticated, which features design elements, a color scheme, font type, style, etc. that do justice to the slogan, the beverage and the constantly evolving specialty coffee industry.
We want the slogan itself to not only be a prominent element of the logo in terms of position, but also to complement and enhance the non-text elements.
At exhibitions in previous years, we have focused on specialty coffee as an art form, celebrating its taste, origins, and variety. While we want to continue paying homage to this, we want to focus on the diversity and innovation of the unique production methods of each coffee producing country and the people involved.
For the 2016 exhibition, we are looking to the future of the specialty coffee industry as much as its past and present, and we want a logo that does this.
Thank you and good luck!