Previously our business was called PixelRush Studio and the logo we had reflected that (see attached). When we started our business we focused on graphic design as a core component of our services however this is no longer part of our service offerings. For that reason we feel that a number of areas (listed below) no longer match the brand we wish to portray.
The word Pixel should make sense. In our case we are talking about digital pixels that make up the images seen on our screens.
The word Rush means excitement and could also mean things such as when used in the context of the word gold rush. i.e. digital rush, "what a rush".
The images are attached are purely for designers to understand our previous brand (do not use these to form concepts).
Things we DON'T like about our old brand
- No longer want to use the word "studio"
- We feel that the pixels and the font for pixel no longer works for our brand.
Things we DO like about our old brand
- The font for the word RUSH is still OK
our website - http://www.pixelrushstudio.com.au
Things that I specially DON'T want to see in logo designs:
- Any kind of graphs - bar or line charts etc
- Any kind of arrows - generic arrow style logos etc
- Cogs - cogs as part of the lettering
- Atoms - science or lab style "atoms" etc like seen in the hubspot logo.
- Magnifying glasses
Things that can change:
- I'm open to colour suggestions
- I like darker backgrounds to provide a premium look and feel
- leaning towards gold or greens in the new design but will be guided by graphic designers.
- I'm happy for multiple colours to be used if the designer thinks it would fit. Colours should be less saturated than colours used in the Google logo.
Brand must convey: