Friend of a Friend is a lifestyle site grounded in the love of discovery. Blending art, fashion, music, news, and commerce into one location, Friend of a Friend presents readers with things they have never seen through the eyes of today’s trendsetters: the underground bar you pass on your way to work, the new restaurant with the best brunch in town, or the up-and-coming artist you want to discover before any of your friends.
Geared towards the 18-25 year-old modern metropolitan, a Friend of a Friend reader is comfortable in her own skin. She is independent and appreciates style and individuality; she may mix her vintage-shop finds with the latest trends to stay relevant, but she is not a fashion victim. She has her favorite spots, but never slips into a routine, always setting aside time to roam uncharted areas of the city and stumble into a new gallery, shop, or restaurant. A Friend of a Friend reader is everyone’s favorite cool girl. Through Friend of a Friend, we hope to bridge the gap between our readers and our ever-growing culture and build a community of trendsetting, savvy adventurers.