The Institute is embarking on an ambitious, national, consumer-facing campaign centered on building awareness of the importance of ages 0-3: The [little] Orange Project, Powered by the Simms/Mann Institute. The campaign builds upon and leverages the Institute’s decades of leadership in supporting the whole person through integrative and innovative initiatives. The objective of this campaign is to educate society about the importance of addressing all aspects of the child’s development.
What’s so important about the first 3 years of life? It truly sets the course for the rest of life. Being surrounded by caring and positive interactions with family and other caregivers is not just desirable, it’s crucial. Creating an emotionally secure environment helps to develop a child’s invaluable cognitive skills and ability to adapt, which leads to resilience. The first 3 years are a critical time in the development of a person who is balanced and whole. In fact, if this time of life were a color, it would be Orange.
Why Orange? Orange is a combination of the physical energy and stimulation of red with the cheerfulness of yellow. Orange radiates warmth and happiness. Orange is associated with meanings of, enthusiasm, success, encouragement, determination, health, happiness, fun, balance, expression, and fascination. It’s the color of joy and creativity. Coincidentally, this also describes what’s important in the first 3 years of child development.