This logo will be for a series of courses on keyword research. It will be bought by people involved in SEO (search engine optimization).
TARGET AUDIENCE: They will mostly be bloggers and internet entrepreneurs, but there may also be some small business owners.
Specifically, the course will teach people how to research properly, rank more easily in Google, attract more traffic to their blogs, and generate more revenue.
KEY CONCEPT: The Long Tail graph. The idea that you can make more money by targeting lots of small, easy keywords instead of big, competitive ones. HERE IS A PICTURE of the graph: http://www.novelr.com/wp-content/up…_graph.gif
You can work that shape/graph in, but it's not strictly necessary if there is a better concept out there.
Here is our old logo (clunky & dated, but includes the graph): http://i.ytimg.com/vi/Q3ozt0rl9lw/hqdefault.jpg