Important: Please render us a black & white version of the logo in addition to color versions. Thanks.
If you look at the logo as it appears on the three-minute video, there is a flash of orange and teal that appears as background. We think that looks really good, that orange background behind the font with the lines and colors behind it - just enough color to go with the blacks, whites and grays.
The logo from the attached file - which has a font we like, thin vertical background lines we like, and a nice mixture of whites, black and gray - is just a little plain. Though we really like the font style and feel of the attached logo, we would like to see the splashes of color as they appear on the video, and welcome your creative variations.
This will be a well-distributed media channel, and we want the logo and brand to catch attention, but with dignity. It is a small-business CEO audience.
Demographics: 30-60; primarily male; national; CEO owners
Psychographics: Small Business CEOs; more conservative than not, but not entirely.
Tip: Our current slogan is "Pure content from the information stream" - but that may change.