#What we do
“Associazione Torino per la Finanza e l’Innovazione Sociale” (literally “Turin Association for Finance and Social Innovation” in English) is a non-profit organization set up at the Chamber of Commerce of Turin (North western Italy) aimed to develop a competitive environment for business and startups, promoting the growth of knowledge and the study of the financial skills and the social impact within our territory.
We want to renovate our logo, including the new concept of social impact (https://en.wikipedia.org/wiki/Socia…act_theory).
Please, pay attention to use the name in Italian: “Associazione Torino per la Finanza e l’Innovazione Sociale”
This new association is established ideally as a branch of the Comitato Torino Finanza. Therefore, we are open both to reinterpretations of the main logo, that is the one of Comitato Torino Finanza (attached), both to creative proposals and innovations.
You can use blue (#024087) and yellow (#f9d301), shades of them, or feel free to use other colours. Just as an additional info, the bull in the main logo (Comitato Torino Finanza) is the symbol if the city of Turin. You can include it in your proposal or not.
We also need a monochrome version of it, thus please consider that the logo should works both coloured and monochrome.
We are looking for a logo aimed to communicate 4 key attributes:
- trustworthiness and expertise: we cooperate with experts and promote relevant researches and events
- innovation: we work on key and innovative topics, we use every effort to be updated
- historicity: since the origin of our association date back to 1990
- institutionality: the association is participated by, and cooperates with, local public and private institutions.
#Text to include
Extended Business name: Associazione Torino per la Finanza e l’Innovazione Sociale (please, be sure to use the name in Italian)
#The use of the logo
Please note that we need to use the logo in three ways:
the whole logo (graphic + business name + tagline),
the graphic with one of the writing only (business name or tagline),
the graphic part of it only, as a stand-alone.
#The bull is not mandatory
Please, note that the bull is not mandatory, we provided it as a piece of our history and context, in case could be a source for your creativity.
Nevertheless the bull is already in our main logo, and it is the main part of the logo of our City. We do not imagine it overwhelming in the logo balance.
Please, feel free to transform it, or even discard it. For the graphic you could also work on the concepts / symbols of "research", "networking", "social impact", or others that you may find interesting related to our association.