We want a logo that doesn't look to corporate, we don't want it to look like it was a prebuilt logo, we want it to look custom.
This is an online department store / supermarket. We do like the idea of a shopping trolley (symbolising shopping) or a set of old fashion scales (symbolising fairness). If you can think of something else please go for it.
We dont want it to be too sharp, more flowing and curvy would be nice.
The "fair price" part should be the main focus and the "australia" part should be a lot subtler.
We are all about a fair price so this is not a high end store nothing to classy, it has to appeal to all markets
I love the blue logo I uploaded, but obviously we need something different. But this gives you the idea.
We Want a more rounded edge look on the design - and something that looks CUSTOM. It doesn't have to have a trolley.