We are re-launching The Open List, this professional directory which has existed since 2008 and grew out of the website associated with my book Opening Up: A Guide to Creating and Sustaining Open Relationships. The online directory has grown a lot through only word of mouth and now I am investing in a new database, new look, new logo, and more promotion. Although it's a professional directory which sounds boring, it's for folks outside the norm -- whether they are gay, lesbian, bisexual, transgender, kinky, polyamorous, in an open relationship, etc. I want to convey the following about the list: community, connection, non-judgment, support, therapeutic, healing, helping, personal growth. But nothing too new-agey or woo woo. I favor clean, modern designs rather than literal interpretations. I am partial to sans serif fonts but open to anything. I favor readability over fancy, complex design. I want the logo to work on the web, business cards, and postcards, but also see it being adaptable for pens, note pads, and other merchandise.
Update to Brief: Hi Everyone! I really appreciate all your hard work thus far. I have left individual feedback on each design, but wanted to make some general comments which I think apply to everyone:
1. Color scheme: Rainbows and colors of the rainbow are closely associated with LGBT communities, and while that is a portion of the target audience, it's just a portion. I feel like use of the rainbow/rainbow colors makes it read as "this is for gay people and only gay people" and that excludes probably 60% of my users. So while I DO like the use of many colors, shades of colors, which represent diversity -- which is part of the message -- I want to stay away from the rainbow, colors in order of the rainbow, etc.
2. While there is a website up, we are going to redesign it after the logo is done. I deliberately did not include the website in the brief because there is nothing in particular I love about that design and I don't want you to use it as inspiration.
3. I would like the URL openingup.net incorporated into the logo. This was in the brief, but want to reiterate.
4. Some designers have used open doors and windows as motifs, and some (but not all) of those feel the most original, appealing, and interesting to me. Look at the ones with highest star ranking to see my preferences.