This is a brand focused on a system that dispenses high-quality, soft pet treats/food that offers an easy, less messy and safe way to give your dog SOFT dog treats/food(NO DOG BONES in logo). The overall brand could extend past dogs in the future so NO DOG FACES in the logo design. Our customer demographic is the average pet owner that is more involved with their animal (more concerned about quality of food, health, etc.).
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We would like the logo to have a playful/fun aspect, but not overboard like many dog treat/toy companies. If you do a very quick google image search for dog treats and/or dog food you will see what I mean by packaging varying from extremely playful to very plain/direct. We would like something in the middle.
The basic idea is that we are creating a new line of soft edible pet treats that allows the treat to be easily dispensed into a toy or other hollow chewing object (animal bones, etc.) The goal of this type of edible treat/ chew toy combo is to provide a longer lasting distraction for a pet rather than just tossing the pet a treat that is consumed instantly. Also, the brand/product is focused on dogs right now, but we do not want to be limited to dogs in the future so we do not want an image of a dog in the logo .
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