IMPORTANT UPDATE: We prefer:
* a simple logo with not too much detail e.g. apple or beats (from the headphones) or uber ot twitter
* icon easy to print / laser separately on products
* not more than 2-3 colors
* Will be primarily used on a white background
Garden Elite is a respected international online retailer of premium high quality gardening products. For example, we offer products like pruning shears, garden knives, fruit pickers, shovels, etc. We sell our products on multiple online channels like amazon, ebay, own webshops and other online channels. We sell products under our own brands
Our customers are motivated to buy the premium products that we offer because that means:
• Great and hassle-free experience.
• Saving time, because our products are durable and of the best quality which means that they do not have to spend a lot of time on maintenance
• Great and comfortable to use tools (good quality, ergonomic designed)
• Great customer service and lifetime warranty that makes things as easy as possible for them to ensure they are 100% satisfied with their purchase.
• Additional free bonuses to enhance their experience like e-books with gardening tips, coupons for free or highly reduced products, change to win personal bonuses, etc.
For this they are happy to pay a premium price for our products that is higher than the products that our competition is offering. They do not shop on price. They love quality and especially premium design.
To reinforce this message we also package our products in premium packaging that goes well beyond what our competition is using and our logo and brand identity should reflect that message as well. We aim to package it in an Apple-style package with a similar premium look-and-feel. As Apple stands for premium smartphones, we stand for premium gardening products.
Therefore, our logo should reflect this main message: premium / high quality. Additionally, our logo should reflect additional messages (if possible) like: trustworthy, durable, strong professionalism, long-time gardening specialist and great customer support.
The logo should be designed for our customers that buy our gardening products on our online channels (amazon, webshops, ebay, etc). Therefore, our logo will also be used in multiple ways online. For example, we want to use our logo on:
• Product packaging
• Package inserts (paper based)
• Product itself (laser printed on steel blade)
• Online newsletters
• Digital email signatures
• Coupons (for example on coupon websites)
• Youtube video’s
• Facebook ads
• Facebook page