GOAL: design a clear but interesting COMBINED logo which is appealing to both a modern crowd and conservative people. "Aufräumen & Struktur" are quite strong words in German so the design should soften the whole picture (make it more playful but still clear). That means it shouldn't look too technical or like a real estate logo.
BUSINESS NAME: Aufräumen & Struktur
Aufräumen means: tidy up, clear something, decluttering
Struktur means: create new structures
a) Aufräumen & Struktur
• modern sans serif font
• I am open to replace the “&” in the business name with a “.” or “/” or “\” or whatsoever
b) PROFESSIONAL ORGANIZING
• capital letters, modern sans serif font
• PROFESSIONAL could be a bit more bold than ORGANIZING (see attachment "Google Font" and "Reflect Academy")
c) I like color combinations (see attached designs – Reflect Academy and 99d). It should reflect the business. Come up with what you think fits best. I also like wood. Wood might show elegance.
WHERE IT WILL BE USED/ THINGS TO NOTE:
• business card
WHAT I WANT:
I am looking for a combined logo. The wordmark (different font options) should be paired with a pictorial mark (a symbol, a logo or abstract imagery) to represent my professional organizing business.
Keep it simple but appealing to both enterprises and private persons!
I really like the Reflect Academy design because of the organic outline and the geometrical structure inside. Also great colors.
WHAT I DON'T WANT:
• No tech / real estate style
• No cliches like brushes or cleaning supplies
• No mascots
• Nothing too cold (like only dark blue)
• Do not integrate wordmark and pictorial mark to create an image
• I am German native speaker