Hi! This is a startup business that specialises in Promotional/corporate merchandise products, gifts, or advertising gifts (SWAG) They are often branded with a logo or slogan used in marketing and communication programs.
The target audience is SME business, mostly in the corporate environment. Having said that we of course deal with any sized company so I am completely open to ideas!
The clientele are usually working in marketing/events roles and it tends to be a 75% female to 25% male split.
Our aim is to tailor the merchandise to the companies requirements, fitting in with the companies ethos and CSR guidelines. We want to be coming up with the latest swag to be at the forefront of trends and design. All within keeping to the corporate brand guidelines of our customers.
The full listed name of the company is "PromoLab Merchandise Solutions Ltd". The logo can be mainly the "PromoLab" with the "Merchandise Solutions" as a tagline underneath, so I have the ability to pull the tagline away, especially for small printing use.
With the type of business that we do, its much easier (and cheaper!) to brand logos that are horizontally shaped and in 1 or 2 colours onto the products that we sell. So this format is preferred but again open to other shapes!
We are the "brand professor", "Alchemist" or master chemist that creates your merchandise needs. Perhaps we could take something from that into the design?
We have had ideas around maybe having a lab bottle as the logo symbol.
Here are some of our main competitors:
I look forward to seeing what you come up with!