Purtree is the new brand name for natural health products and health supplements from Canada. Think Vitamin C, D, Omega3, Coenzyme Q10, superfood drinks, etc....
The products are made in Canada and will be promoted in Asia (China, Korea, SE Asia) and North America (Canada, USA).
The difference for our products is that it is generally accepted that Canadian products are made with high quality ingridients and standards. Canada is clean with blue skies, clean water, green trees, etc.... Natural and healthy.
When we came up with the name Purtree, we also were thinking the name Puretree as well (with the additional 'e').
The logo will be used on health products for adults and children. For the childrens bottles we will make a subbrand for it and that logo for the subbrand will look more catered to children.
This Purtree logo will be used on packaging, such as bottles, boxes, promotional materials, website and is meant to be something that STANDS OUT from the sea of many other health brands.
The feel of the Purtree logo should be fun, quality, friendly, credible,....feelings that you would like from your health products provider. The type of logo that China likes, for example, is something that stands out, looks 'western', entertaining, clever..... Colors are up to the designer as well, but keep in mind it may be printed in color and/or in Black and White.
Some elements that we considered that may be included (optional, YOU DON'T need to use any of these):
*Maple leaf (from Canada)
*Simple green leaf (many health products use it)
*A simple tree (the name has tree, which could mean abundance)
*A simple racoon (which is our mascot <--don't need to force it into the logo if it is better without)
And I've included some reference images of some other logos we saw that we liked, some examples of bottle labels, and other art elements.