We are looking to create a brand new logo that represents quitting smoking but also hints at health, happiness and success that our quit smoking solution and information provides.
We need the over all vibe of the logo to establish authority and trust, so that visitors to our site can see that our site is an authoritative information site that gives them factual and solid advice. It needs to convey “This is an official site that gives solid and factual information”. (Here's an example of an extremely authoritative logo: https://cl.ly/5e6ba208f48e - Ofcourse this is too much, but a bit towards that direction would give us the trust/authority that we need)
The letters and font of "Smoking Cessation Formula" has to be unique and stands out, not like our current logo. (Please check reference logos for that). It MIGHT be a good idea in some cases to just use "SCF" instead of the whole "smoking cessation formula", while having the full name in small. Maybe something like this: https://cl.ly/343738524e1d
An icon that goes next to our brand name is not necessary but would be a great addition if its simple and neat. And the name design should be able to stand out and be used by its own without the icon when needed in some cases.
1. Please stay away from cliches, traditional and overseen quit smoking icons, logos and signs.
2. The logo needs to have the ability to be represented in a horizontal format so that we can add it to our Website's menu bar with white background
We welcome your new and creative ideas.
Looking forward to seeing your designs.
Thanks in advance.
Our site: https://smokingcessationformula.com