(Shopping, Dining, Entertainment Center)
The River is a retail center in Rancho Mirage, California looking to redesign their current logo as part of a comprehensive re-branding to reflect a more modern and upscale image for the center.
Located in the heart of the the Palm Springs valley, this lifestyle shopping, dining and entertainment complex is an unmatched environment of style and beauty. Nationally known restaurants with outdoor patios overlook a park-like waterfront with cascading waterfalls and lush landscaping. Trendy boutiques, spas, a winery and an outdoor amphitheater with seasonal entertainment adorn the river walk. It’s the perfect place to spend an entire day or an evening under the beautiful desert sky.
The target audience for The River is Palm Springs-area locals as well as visitors in the 20-60+ age range. The new logo should have a more high-end look and present The River as a lifestyle destination for shopping, dining, and entertainment.