My client, Urban Expositions, is a producer (http://www.urban-expo.com) of giftware trade shows. Open to the trade only, this show brings exhibitors (manufacturers, artisans, sales representatives ) of a wide array of products (gifts, tableware, gourmet items – anything you could find in a gift shop) together to showcase their designs to attendees (independent gift shop retailers, specialty shop retailers, mail order catalog buyers etc).
During the 3-4 days shows, which are held all over the country, the buyers (retailers) have the chance to explore booths filled with new designs and products they can order to have shipped to their stores.
At each show, the products are divided up into product sectors, like GIFT, DESIGN, MUSEUM, PERSONAL STYLE and others. One category we have has been called HANDCRAFTED . In an effort to spice it up and attract attention and new exhibitors (and buyers), we want to rebrand this section and give it its own identity. We are renaming it “Makers Market” and would like to create a logo we can use on all promotions about the section ranging from mail pieces that would go out to retailers announcing the expanded offerings to potential exhibitors.
This section includes a unique selection of artisans and designers and manufacturers who would be showcasing a wide variety of handmade creations, including fine and fashion jewelry, wood, metal and glass designs, home furnishings and accessories. While this will just be one section among the many other sections in each of the shows, we want to give it a special spotlight.. In the past we’ve identified the various categories with “icons” and I’ll include the former “HANDCRAFTED” icon here so you can set it and you can also some of the shows to learn about the various sections (San Francisco show – http://www.sfigf.com, Windy City show – http://www.windycitygiftshow.com, California Gift Show –www.californiagiftshow.com)
So we are looking for a logo that will include the name of the section “Makers Market” and also somehow visually communicate the types of product a buyer would see in the section.