target audience...those clients in LA that are looking for the best, most compassionate, professional home veterinary experience rather than the cheapest. I want the design to exude both a sense of calm and serenity but also be rich in color and sophistication
I like fonts that are script type (although I am open to anything). I love the cezanne font as in The Montage Hotel...as an example but again, you are the designer so whatever you like.
the definition of Serenity is the state of being calm, peaceful, and untroubled. the state or quality of being serene, calm, or tranquil. I kind of like these definitions as it relates to the feeling the pets will have when I am there. This is probably more useful for the website. I am about to launch a website contest but realized I need a logo first so ideally this logo will blend very well with a website design
Slogans? you can come up with one but here are some ideas. I am not thrilled with them so far
Serenity Veterinary Care...
Home is where the heart is
Where kindness and compassion come home
Kind, compassionate, and gentle home pet euthanasia
Peaceful and loving home pet euthanasia
Grace and compassion for pets in pain
Helping beloved pets pass with compassion, grace, and kindness
Compassion and kindness for you and your pet
that's all I could come up so far