We are an startup online grocery retailer (like peapod or freshdirect) based in Shanghai. We are bold, different, and bring personality to an otherwise boring business - we are trying to become the online Whole Foods of China. That said, our target market is currently expats living in Shanghai (and mostly women shop at our site). Our online shop is very community-oriented and we pride ourselves on great customer service, trustworthiness, and quality. We would like to be portrayed as an online farmers market of sorts. Our product (veggies) are the backbone of the business, but the home made, cottage industry goods are also very important.
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Alimentos y bebidas
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We want something that appeals to both genders. The logo can either be an image and then the name "Kate & Kimi" or a cool logo with K&K and then Kate and Kimi written small and simple underneath or to the side. We like texture and something fun and memorable without being 'cute'. It must embrace the warm spirit of the two women founders. Country-dirt road approach, organic, wholesome, fresh, trustworthy, and 'farmers market' feel must be incorporated. Not too modern. Logo will be on our website, banners, business cards, etc. so it must be memorable but also straightforward. Finally, it would be great if there was some flexibility (if there is an image associated, it could change seasonally?) not necessary though.
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