The attached file represents the new template we have chosen for the new product homepage. Please note, that the "logo/slogan" in the brief just acts as a placeholder to get an idea of the overall context. Even though the template is not the lightest, the use of the logo should be restricted to white / light grey / grey / areas.
The current project website is at http://www.silvercart.org/ and will be transformed to the new look later. The font used for the headlines is "Colaborate" -> http://www.fontsquirrel.com/fonts/Colaborate
At first we thought it would be a good idea to match the colors of the CMS (http://silverstripe.org) and use the SilverStripe-Logo in a cart for our own logo. But now we think this is too cheesy and are looking for something more distinct. We like the idea of a pictorial mark (like the SilverStripe "S").
Our target audience are businesses with or withour exististing online stores and web developers / web agencies. SilverCart is intended to be used all over the world, the developing team is located in germany.
SilverCart has the potential to become what VirtueMart is for Joomla! or Ubercart is for Drupal.
We greatly appreciate your help and the work and efforts you are willing to invest into our idea.
We try to give immediate feedback, please keep in mind that we are Central European Timezone (CET).