We are a special effects company, we do practical and hands on effects. For example we do explosions, car flips, rain, snow (all weather), and bullet hits. We do commercials, TV shows and movies. Our audience is: The production company, directors, producers, commercial producers, theatre productions, new media producers.
We are in the process of changing our name from Peter Kunz Company, Inc. to Empire FX Co. The company was started in 1971.
A practical effect is a special effect produced physically, without computer-generated imagery or other post production techniques. In some contexts, "special effect" is used as a synonym of "practical effect", in contrast to "visual effects" which are created in post-production through photographic manipulation or computer generation.
Many of the staples of action movies are practical effects. Gunfire, bullet wounds, rain, wind, fire, and explosions can all be produced on a movie set by someone skilled in practical effects.