PLEASE NO COLOUR COMBINATION OF RED AND YELLOW IN THE LOGO!!!
I like a logo that is minimalistic but has character. I want a logo that doesn't go down the stereo typical route of a big happy Italian man holding a pizza. I want this company to feel unique, high quality and up and coming, but still with some charm. I also would like you to avoid using any cartoon slices of pizza as I think it makes it look a bit naff.
I don't want people to think when they see the logo and the van, 'here's another pizza van company'. I want people to be intrigued. Selling large pizzas by the slice in a mobile van has not been done in the UK before.
One of the reasons for putting 'stubborn' in the name, is a way of saying that the company is being slightly rebellious against the norm of the pizza van industry, selling it by the slice and using a gas fired oven instead of a wood oven. I want people to focus less on the way it's cooked but more on the actual pizza itself.
I will attach a picture of the van. I don't know whether I will keep it looking rustic or give it a new lease of life.
Best of luck and go wild!!