Create the logo for a new web startup

Vinetrees

We create innovative cloud based software solutions for growing small businesses.
Deep understanding and experience of small businesses, a strategic approach to ensure we solve the right problems, and the best software engineers in the business all combined with an overriding desire to keep it simple.

The logo is for a SaaS based tool in a similar genre to basecamp and free agent - the design needs to convey simplicity and web 2.0

I wonder if there is the opportunity to make the V at the beginning of the word from a stylised pair of leaves, but it would need to be clearly a V, so maybe just a simple combination of one or more leaves and the word would do the job.

The association of vines shooting up and being resilient is one that I want to retain as this is positive. The notion of green and growth is also positive. There's something solid, natural, and organic about the tree part of the word which I like as well, not sure how that might be brought into the logo though.

Predictably enough, we will need the landing page, core website and banner ads designed too...