Collective Intelligence for Results Based Financing
Cuéntanos a qué tipo de público quieres llegar
Product: the RBF Atlas is a web platform (domain name: rbf-atlas.org) enhancing exchange of knowledge among experts in the field of results-based financing, a financing strategy for health facilities in low- and middle-income countries. The RBF Atlas is operated and facilitated by senior global experts. Contributions are made by experts belonging to the Community of Practice Performance Based Financing, an international network of more than 1,800 health experts.
The Atlas team collects data through cycles. These data are provided by the international crowd of 1,800 experts (a bit like Wikipedia). The data are then processed and transformed into data visualization which are fed back to experts as blogs. Blogs trigger online discussions. Collected data allows to compare status of results based financing (RBF) schemes across countries. The analyses and discussion are available to the public.
Our main target audience is Results Based Financing experts worldwide. Their average age is probably around 40. They are educated: nearly all of them hold a university degree. Many of them are civil servants; some are scientists. They are from all the continents. Most of them have travelled and been exposed to global standards, as far communication and branding are concerned.
Others: the website will also be visited by experts working for aid agencies, civil society groups and central governmental administration. They have quite a similar profile.
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Please read the logo brief in attachment. We give some ideas. Make sure that the logo has a shape which can be ok for social media accounts (e.g. Facebook, Twitter)
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