We've made some notes for our brief:
The business name is Rouse
make angry or excited (emphasis should be on excite).
"the crowds were roused to fever pitch by the drama of the race"
synonyms: stir up, excite, galvanize, electrify, stimulate, inspire, move, fire up, fire the enthusiasm of, fire the imagination of, get going, whip up, inflame, agitate, goad, provoke; More
incite, egg on, spur on;
light a fire under;
"he roused the crowd with a speech"
We will sell a range of products from various categories so it shouldn't restrict us in this respect.
Logo or ‘R’ in the logo itself should be subtle and abstract, representing a dog/dogs mouth/dogs head or similar - even if it’s only us that recognises it. The dog is a subtle reference to our motivation for starting this new business.
The ‘R’ or the dog should be able to be used on its own for subtlety, space constrictions on product, branding etc.
Looking for class and simplicity that can be used across a wide range of product types
Colour - open to creative licence but should only be one or two but happy with black/white/blue
Font - open to creative licence