PackageSPEAK is a website and social media entity starting a consumer conversation about packaging and packaging innovation for all types of products we all use everyday (CPGs). Ultimate "product" is delivering consumer insights/research. PackageSPEAK needs to appeal to consumers to encourage their engagement and participation in a consumer panel for feedback, taking surveys, participation in online research. It also needs to appeal to major CPG companies/brands for them to "listen in" and ultimately subscribe to and hire PackageSPEAK for research, advertising, etc. (ex. target is any and all of the brands and companies you'd find represented in your local grocery or drugstore). Focus is on structural packaging (how a package opens/closes, the shape, how it delivers the product, etc.)
There is an existing site/logo but it is going to be redesigned and relaunched. Existing logo is included for your review (ignore slogan), along with a sketched idea. Open to suggestions. Needs to be clean, easily recognizable. Primarily digital usage. Needs to work in full version but also have a version or "piece" that can serve as an avatar on Twitter, Facebook, etc.
Will ultimately need a design that I can adapt to promote PackageSPARK - a branded program within the main company PackageSPEAK.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
Tipos de logo a explorar
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Website will likely be built using template and look similar to that attached here.
Sketch shows name surrounded by nondescript packaging structures.
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