Create a logo for the new world of football: Liga Partisan
I need a logo for a brand that produces shirts, mugs, posters, balls and other products related to football (soccer) and also provides courses related to the history of the sport: Liga Partisan.
The brand's main values: the praise of football gear, retrieving the memory of football (football old school, Brazilian football, Eastern European football and players protesters / rebels), the protection of football against modern football dominated by the logic of business and the exclusive logic of the big clubs and stars, the defense of political values of left (socialist, anti-racism, antisexism, antihomofobic, anti-fascism).
The brand wants to translate a militant defense of their ideas. The name of this brand means - Liga (front, unite around common ideas) and Partisan (the fighter who fights moved by righteous ideals and fierce form against a powerful enemy).
The brand understands football as culture and lifestyle, football as an extension of the experience and the social struggle.
Some of our inspirations: St. Pauli, Livorno, Dr. Socrates, Garrincha, Against Modern Football, football art, Moscow Olympics aesthetics.
I wish something new, I'm open to innovative proposals. Initially, I thought and I ordered some gear in a Soviet aesthetics, but this is not a requirement. I would like something to translate the movement, youth, combative and innovative character of the brand.