First, PLEASE read the attached design brief. We have spent a lot of time thinking through this already in hopes of providing some clear direction for you. The main point of this logo contest is to design our mascot which we would like to be a raisin ... playing off of our website name, Raisy.
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We are the "new" way to do school fundraisers! Classic school fundraisers have been run exactly the same way for the past 30 - 40 years. Teachers hand-out glossy brochures and put them to work to sell marginal products to friends and family with a high profit margin (used for donation). Our goal is to change this and to make the entire process not only easier, but more fruitful (more donations!) for the school.
The target audience will be teachers, school administrators, parents, and students. With a very wide audience, we will need a logo that is appealing to multiple age groups. With this in mind, we would like something that is extremely playful and simply "adorable". Please read our design brief for more details.
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