Category - The logo is for an Australian online retailer of Kitchenware.
Product Type - The products sold are primarily used for meal preparation i.e. kitchen knives, utensils, chopping boards, knife sharpeners and some cookware.
Brand Promise - The brand is about helping "consumers love meal preparation" through selling great value for money kitchenware brands that are perfect for everyday use. Let's call it "beautiful everyday kitchenware".
Brand Personality – A trusted helper. Stylish but down to earth. Reliable. Smart. Inventive.
Target Market - The target market is the everyday cook and therefore the design must have broad appeal. Customers are both male and female, of all ages.
The brand is NOT targeted at professional chefs or the catering industry.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
Ideally, I would like to see the designs in black on white (or white on black..)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I’m looking for a wordmark for the retail brand “Cook Sharply”.
Beautiful type with a few “clever” elements to make it unique is the most important part to take away from this brief.
It must be relatively simple, elegant, timeless and distinctive – this means it must be easy to recognise by the shape of the wordmark design.
All designs ideally will be initially presented in black and white.
The design must be timeless. Please avoid hipster logos (i.e. round “old” looking stamp style logos).
Only include kitchen stuff like knives and spoons if it is part of a REALLY great design idea – preferably do not.
Needs to work extremely well on the top of a website using a smallish space – therefore the wordmark must not be too wide or too tall.
Future follow-up work is likely.
Promoción de blog
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