The 'Social Palette' logo will be placed on social media channels such as instagram, Facebook etc. Essentially we want a logo that can be suitable in a horizontal / vertical format, circle or square - something that is easy customizable.
Social Palette will essentially be like a "online grocery store" where we aim to bring people together (the social part) via a palette (of good food and drinks). So one way of thinking about it is that from a branding perspective, we want people to recognise our name and think hey, I trust these people, they always bring out good products that I can rely on, and I know I will have a good and enjoyable time with these quality items.
You could incorporate like food aspects (spoon, fork or foods) but that is NOT a must. We like creative ideas that will kind of link us to the Food & Beverage industry without being too literal.
We want the design to be not too complicated and cluttered, and our aim is for young adults (22 +) who have begun working and have a bit of disposable income. They also don't mind spending a bit of money on good food & drinks occasionally with friends or family. And that's how the food & drinks of Social Palette will bring people together.
Envision the logo to be used on social media platforms, and be something memorable and above all creative. Thank you!