- Hi! We are having hot debates in the office about the designs you sent. So far we have agreed on following:
- we would like the words FINTECH CLUB in capital letters and HONG KONG in smaller size under it (horizontal positioning)
- the font should be sans serif, clean
- the symbol must be also simple, geometric, airy
- we tend to consider the symbol inside the circle to highlight the idea of community.
- We tend to have a less complex logo and encourage you to submit simple, clean, minimalist, but smart and premium one.
- Submit designs on white (light) background. Or both light and dark backgrounds.
- Don't make E look like a diagram (three horizontal lines), its overused and cliche.
- Don't use cliche symbols like 'growth chart', 'light bulb', 'cogwheel', 'glas-tube' etc.
- Avoid duplicates or similarity with logos of fintech(dot)hk, fintechcircle(dot)com, fintechasia(dot)net
1. Can be first read as FINTECH CLUB, and then HONG KONG (or equal). Can be also written as FinTech Club HK (web address is fintechclub.hk).
2. Minimalist, clean, smart, business. Not too old school, not pretentious or too hipster. It should be also social media friendly (can easily put in a square and be readable from distance).
3. Mood: combination of tech + finance + premium members club.