My main competitors are Four Sigmatic and Rebbl. What I like about both of these brands is how clearly they portray the health benefits of their product. The message is very punchy. I like how Four Sigmatic’s copywriting normalizes their product with phrases like, “All day, every day on ‘shrooms.” I am not a fan of either company’s aesthetic, however. I like Rebbl’s more than Four Sigmatic’s because it has a more premium appearance.
What sets Full Nerd Coffee apart from both of these brands is its premium quality. The focus of FN Coffee is to bring the very best out of both the coffee and the mushrooms. For this reason FN Coffee is made from boutique roasted, specialty coffee and the very highest quality, lab tested mushroom extracts. FN Coffee is about maximizing the product through its unique recipe.
Check out this pinterest board I created to help give you an idea of what I am looking for. My favorite item in there is the 'Brew You' bear logo.
Check out my instagram to get an idea of the vibe I am going for:
I am thinking about three different logo designs. All will be clean and minimalistic (simple lines). All will be easily represented by one color for economic printing. The brand shall easily adapt to a light and dark feel. All shall have a hint of humor/cuteness, but not have a cartoonish appearance. I prefer the colors to be simple - grayscale and one other color (I need help here, but I am thinking red, green, or orange). The idea behind this is to make branding simple and low cost for printing. Overall, I am going for a modern, scientific, premium feel.
The first idea is a nerd’s face at its core. It can be a hybrid between a nerd’s face and a cup of coffee. It may also be a nerd that looks super energetic and focused as a result of drinking Full Nerd Coffee. It may creatively portray the "FULL" portion of the Full Nerd Coffee name. Think... nerdy to the maximum in a super hero kind of way.
The second idea is Full Nerd Coffee in logotype at its core, but may also be a combination of logomark and logotype. It can be cleverly drawn to incorporate a nerd and coffee. It can have some symbols of science like beakers or a tower drip coffee maker. It can also be a design made up of lines that look like the initials F and N (or even the whole words if possible).
The third idea is logomark with a brain as the main subject. Perhaps, it can be a brain in a pot of coffee. It could also be a brainy nerd drinking coffee. Another approach is a hybrid between a coffee bean and a brain. The idea is that this will be a coffee for the brainy/nerdy type of consumer.
I am also entirely open to the creativity of yourself, the designer. I am very interested in what designs come to your mind when you think about Full Nerd Coffee.
Overall, the brand shall very easily portray an ultra-premium specialty coffee product. I want it to look very clean and easily recognizable. I want it to have a very impressive shelf presence. I want it to fit all types of media from a business card to the product’s packaging.