GOAL: To be new and trendy. We want it to look like a fun startup! We want a logo that looks modern, yet personable. Please also include a mobile icon version as well. Use the examples below for more reference.
1. pictorial logo is always interesting, you can try a minimal house that gives the company a simple yet modern feel (see Apple logo)
2. create your own logo (not including the word "HomeWise" in it) with the word "HomeWise" written next to it or underneath it in modern font (see Airbnb logo)
3. create a logo including the word "HomeWise" in it using one of the letters to form the actual icon (see Bread logo)
3.. we like anything fun! (see Twitter logo)
HomeWise is a website/app for real estate agents to create a better buying/selling experience for their clients. Typically, real estate websites and tools use old and clunky software. HomeWise has a cool, simple technology to completely change the way real estate buying/selling is done. That's why I want the logo to fun like a startup to reflect that this app is different from the normal technology they already use.
The target audience is tech savvy real estate agents who like to use new, startup technology. This tool will be extremely easy to use and will have dashboards to display complicated financial information in an easy-to-read format.