We want to have a logo combined with a "character/mascot" and the "text - Party Hero".
Each of them should clearly represents our brand/company, even if they are used separately and alone. This means that no matter people see just the "character/mascot"; or just the "text - Party Hero", they will still recognise us.
Regarding the "character/mascot":
- It should look “joyful” and "helpful".
- It should be an animal, but we are open to humans. Feel free to surprise us.
- It must indicate "hero". That said, make sure it is kid-friendly.
- We intend to modify it based on different festivals. For example, we will add a Santa Hat to it at Xmas; or we will make it holding a Basket of Eggs at Easter, or a Pumpkin at Halloween. Your design should give us this flexibility.
Regarding the "text - Party Hero":
- Make sure even if it is used separately, it still clearly represents our brand. It should be highly recognisable.
***IMPORTANT*** Do look at the Mighty Rabbit logo in the Design Inspiration section. We love that a lot because it is simple, representable, modern, and minimal. It is flexible that we can easily "modify" the character for different festivals or occasions, for example by adding/changing the outfit. Also, its drawing style matches the HK and Asian market (instead of the US or EU style). And obviously, the text itself is a representable logo already.
Some key points about the logo design:
- Luxurious (our selling prices is high and we target high-end customers)
- Neutral (Do not make it either too feminine nor masculine, in terms of the use of color or font)