Duff & Co. is a homeware and lifestyle brand that is to be known as being higher end and of high quality product range. That being said it is to be a clean, edgy, modern retro and funky style. Not sterile, old fashioned or vintage. This brand will find itself on products such as kitchen accessories, kitchen tools, dinner ware, bread bins, modern chopping boards, light furnishings, cushions, lamps , lights, barware, bar tools etc. The logo needs to stand out in a very crowded market where there a are very similar products and the logo will end up being a crucial factor in our future creation of supreme packaging that our products will be shipped in.
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Duff & Co is to be a product logo meant to be mainly used on our products and packaging to get attention in among a crowd. Duff & Co. products will be priced higher than our competitors and we require a brand that reflects that added value and premium price but in a modern, funky and stylish brand. The customer target is both male and female who have above average earnings aged 18 - 49.
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