This logo should communicate that Sullivan and Cogliano are Trusted, stable, Technical, and Knowledgeable through its logomark and font.
Font should be simple, modern and clean. Google Fonts are definitely preferred.
The client does NOT want blue and silver. Blue and other colors are welcome. The client would like to see a variety of color choices with the contest. Please be free with your color choices.
The client prefers logomarks like:
http://www.insight.com - very simple, a mix of an abstract logomark and a lettermark.
ANY LOGOS THAT ARE SIMILAR to images on these two sites will be immediately eliminated:
Thank you and have fun!!!!!
To all the designers in this project,
My client has taken a bit of a U-turn with his thoughts on the design for this logo.
I can assure you that I was not happy with his decision, but I must respect what he wants.
However, I do apologize to all of you who submitted such great designs.
I do hope that you will participate in the extended 3 days for the first round of this contest.
My client would like to incorporate people into his logomark and NOT use the SC that so many of you have used so cleverly.
I would still like to try to avoid overused and trite logos like those shown on http://www.gtgraphics.org/genericlogos.html and 99designs.com/designer-blog/2011/12/09/what-not-to-do-overdone-and-overused-logos/ and show this client that we can incorporate figures of people somehow without going generic with his logo.
His initial logo inspiration can be found on http://www.insight.com/en_US/home.html. In a way this does cleverly incorporate "people".
I hope you will try to refine your existing designs or submit new ones that I can use to show this client that his logo can be unique and still show people.
Thank you, and again, my apologies.