Product: Women's activewear brand, colorful yoga pants, modern and unique activewear.
Target audience: women 25-45y, active and healthy lifestyle
Brand Name: Pitanga is a native Brazilian fruit amazingly beautiful in texture, shape and colour. In addition, as if this was not enough, it tastes delicious. The idea of the name came exactly from these attributes, as Pitanga’s objective is to change the concept of boring fitness clothing, maintaining the comfort of wearing gym clothes.
We are launching a program where we will be investing part of our profits into active programs for disadvantage communities in countries such as Brazil and Philippines, our goal is to educate people to have a better healthy lifestyle, support local sport activities, assist disadvantage kids and promote a healthier life.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Otros requisitos relativos al color
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Comfort, kidness, respect to the world.
We would like our logo to be a symbol, that we can stamp on clothes, like Lululemon, Lorna Jane. Not too many tiny details as the adhesive paint may peel due to the elasticity of our products. We would like it to be readable, modern, simple but eye catching.
we would also like to have it in a black and also a white version.
despite the name coming from a fruit, we don't want something too feminine and too cute, we would like something strong, modern. I have attached a photo of the fruit for your reference. Our current logo is too cute and feminine, not what we want moving forward. We want something with simple colours that can easily be printed in black or white. We could possibly even have the logo in a dark red, but also in black / white version.
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