We are a human resources consulting firm... we sell solutions to any kind and any size company around Leadership Development, Culture Transformation, Career Engagement and Talent Development. So our clients/targets usually end up being the human resource department of any company as well as the executive team (CEO, CHRO, etc.).
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
I'd like to explore the following colors:
Greens: Growth, harmony and success.
Yellows: Energy, intellect, fun and youth.
Let designers make suggestions:
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
It's important to us that the logo isn't too girly. And that it is sophisticated enough to make us look smart and knowledgable in the business consulting world (a lot of our clients happen to be financial institutions and chemical companies), but also modern and fun enough to attract other kinds of companies (like tech companies, e.g. GrubHub). We want something that embodies growth, success, development, inspiration. We like the idea of some kind of tree, but don't want to limit it to that. We'd like to see all sorts of ideas around those kinds of words. We also want it to be simple enough to stand alone. For example, at my old company, we had our name as a logo along with a flower so it was easy to put the flower logo on our materials as "decoration" and to tie all of our stuff together. I do NOT want any kind of flower, just illustrating an example. I would like it if the logo had some kind of meaning that could be tied to people development. Also if it could have 2 versions... Like a normal version with SuccessWise Consulting and then a more concise version that just says SuccessWise or SWC. I hope this makes sense. We have no idea what we really want, but we'll know it when we see it. So we're open to seeing a wide variety of things. We are not attached to any fonts... as long as it looks sophisticated and not too girly. In terms of colors, I'm attaching an Illustrator doc that has the 4 colors we use a lot. Our old logo used to be the yellowy orange color. I like that color, but would also like to see options in the green category or something totally different.
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